Katherine Ferrari

9 Bell St Westbrook, ME 04092 · 617.699.7427 · ferrarik@gmail.com

Profile:

Marketing Specialist
Communications, Marketing and
PR Coordinator

Over 7 years experience in marketing and
communications in varying environments. An in-depth exposure to Brand Perception/Management,
Driving Campaigns, Sales Relations and Support and delivering targeted
campaigns using channels such as marketing collateral, case studies, as well as
online and direct mail opportunities. Attended Simmons College
and obtained a BA in Public Relations and Marketing Communications
program.

Education

Simmons College Boston,
MA - 2002

BA
Degree in Public Relations and Marketing Communications

Strengths

· Communications Media                 ·
Journalism and Feature Writing    ·
Multi-media Marketing

· Ad Campaign Management           ·
Market Research                             · Graphic Design and Advertising

· Competitive/Strategic Planning    ·
Prospecting/ Client Cultivation   · Writing for PR and Marketing

· Management for Non-Profit           ·
Public Speaking                                ·
Editing Copy and Proof

Work Experience

Hydro International        Portland,
ME Jan.2009
– Jun.2009

Marketing Coordinator

Assist / lead implementation of Group Marketing, and GMs with the
development of marketing and sales campaigns to meet annual marketing
goals.

Monitor and report on the efficiency of the business' marketing
campaigns though the use of Gold Mine, Google Analytics, and other company
resources.

Primary liaison between the public relations team and the marketing
business unit.

Work with the public relations team to develop and secure placement
of press releases, case studies, editorials, bylines and
company/product/personnel profiles.

Organize, manage, produce and update the business unit's marketing
collateral, including presentations, sales literature and specialist pc
based marketing tools such as Product CD's, MPEG video clips, HTML,
e-mails etc

Lead organization seminars. Attend key seminars and conferences to
ensure events run smoothly.

Track tradeshow, exhibition opportunities, and presentation
opportunities and recommend key shows in which the company will
participate.

Organize the company's tradeshow promotional materials to leverage
tradeshow traffic while remaining within budget. Report on how well the
company's sponsorship and attendance were leveraged.

Development and formatting of technical public materials such as
product binders, case studies and technical notes in a manner that is
consistent with the corporate brand.

Maintain and update the company's web site and Intranet with the
latest company Events, News and production positioning updates.

Assist with the development and implementation of the web marketing
campaigns by identifying key sites for link building and communicating
findings to the Group Marketing Manager.

Contech Storm Water Solutions Scarborough, ME Nov.2007 – Nov.2008

Marketing Specialist

Writing and coordination for case studies, collateral copy
writing/editing /proofing, and PR.

Monitor web trends, content, and campaigns on
Stormwaterauthority.org and Intranet.

Lead Management, Sales Logix, and SEO tracking/metrics.

Tradeshow Coordination

Publication Management and placements

Direct Mail and HTML Campaigns, conception through completion

Internal communications management

First Advantage HMS Portland, ME                                           Nov.2005
– Nov.2007

Sr. Marketing Specialist
/ Team Lead

Strategic development, execution, and evaluation of metrics for direct
mail and email campaigns

Web-ex demo and webinar creation, implementation, and follow up

Copywriting (website/webinars/whitepapers/collateral)

Manage all lead retrieval databases and SEO activities

Oversee industry and vertical marketing research

Coordinate tradeshow activities

Maintain all links and website directories

Manage all relationships with vendors (printers, etc.) as well as
corporate gift giving.

Maintain and manage relationship with marketing departments for all
divisions in Hiring Solutions Group

Americas Best Shows Freeport, ME                                           Jul.2005
– Nov.2005

Show Service Specialist

Access database maintenance

Accounts Receivables for shows and show services

Production, design, and copy writing for all marketing collateral
for shows and general use.

Pre-production and post-production for all shows

Direct Mail Campaigns, lead generation

Clerical and Reception tasks

Valvoline Instant Oil Change & Glass Dr. Hartford,
CT                       Nov.2003 – Jun.2005

Marketing Manager

Maintain databases acquired via chambers for local mailers

Write ad copy and press releases for internal and external
communications

Issue weekly and monthly metrics un-mailable reports as well as
maintain direct mail pieces

Editor of bi-monthly company newsletter

Create coupon code for POS system and process coupon redemption
reports monthly

Issue mystery shopper scores and trends

Order / design merchandising and signage

Update all service center websites (58)

Manage donations/gifts/corporate giving

Maintain Ad book

Event planning/management/ coordination

Create and plan supplemental material for monthly managers meetings

Market research and development

Company employee incentive program development/execution

Other Relevant Experience/Employment

Patient Access Services Representative – BIDMC Boston, MA Nov.2000-Jul.2003

PR / Advertising Intern – The Link Agency Providence,
RI   Jun.2002-Sep.2002

Contract work for Main Street Fitness for Women Westbrook, ME
Jun/Jul 2009

Additional Skills

MS Office Applications (97-07), Peachtree Complete,
CIA, Equitrac Systems, Adobe Creative Suite (CS3/CS4), Quark Xpress, Netsuite,
Sales Force, Sales Logix, MS Sharepoint, Goldmine, and Joomla!

** More information or experience available upon request.